Parsons Fest 23
The Parsons Design Festival is an annual series of events and exhibitions, highlighting graduating students’ work and achievements across art, design, architecture, film and technology. We develop a strong new brand identity for it. It’s all about colors and geometry. We put the brand into motion, developing a robust toolkit of logo animations, sizzles, transitions, navigation elements and more. The result is a dynamic package that can showcase a wide array of content. A modern and intuitive system that ensures consistency, reverberating across Parsons social channels and beyond. Now red is not the only alternative.