A new Look for Disney Stores. The Look of a new era. Our mission was: create the appropriate brand expression for this new interactive and experiential environment. Our solution is simple, hero focused, a walk trough the rainbow, the colors of our characters. We focused on simplifying the design and execution, bringing the new identity to its core. Next to this, we introduced the flow as an element. The flow gives a dynamic psyche to the identity. An organic sense of motion. Led by changing combinations of color and image, the new identity has an energetic look, illustrating the breadth of what the stores has to offer.

Disney Arc Brand

 

We joined Atlantic Records’ creative team to develop a fresh, fun and inviting look that could expand the new branding. An extensive toolkit that provides structure and parameters, fundamental pieces to generate content in a consistent and cohesive way. Our solution made the logo color scheme the star of the design, using it to motivate and highlight all the great content to offer.
A bold look and feel and a simple, modern and flexible structure that ensure consistency.

Atlantic Brand Pack

 

This time our friends at Disney tempted us with a new idea. Pay tribute to Classic Horror Movies. Hell Yes!
Recreate one of the most iconic univers of the last century. Scary pictures, sinister situations, irreverent characters: Disney Back To Skull. Screams, skeletons and Dark Nights. Here is the final result.
Go A-head and take a look!

Disney Back To Skull

 

Our friends at Disney approached us with a lovely new task. Help them with the development of a new initiative: Disney Diversity and Inclusion. A voice of encouragement for people of all nations, races, beliefs and gender. A voice that conveys respect. A voice without barriers, where each identity has its place.
A great graphic challenge of course, but here is the final result.
Ready to take a look?

Disney Diversity And Inclusion